Smiling rider crosses finish line of Tour of Bright

Ride, Cheer, Celebrate: Join the Spectator Peloton at Tour of Bright 2025!

Victorian Alps Wine Co. is proud to present the Spectator Peloton at the Tour of Bright 2025! This isn’t just a race - it’s a celebration of community, adventure, and the breathtaking Victorian High Country. And we want YOU to be part of it.

Why It Matters:

Events like the Tour of Bright thrive because of local businesses and passionate supporters. Without sponsors, there’s no race. Without fans, there’s no atmosphere. So, let’s show up, ride out, and cheer on the athletes who make this event unforgettable.

Your Adventure Awaits:

We’ve mapped out five incredible spectator rides so you can soak up the action and the scenery. Whether you’re tackling the Feathertop Gaps Loop, cruising to the Time Trial start, or taking on the Bright Brewery Queen’s Stage, there’s a route for every rider.

  • Tour of Bright Criterium – Ride your bike or walk to the centre of town and you’ll be in the thick of all the action.
  • Stage 1: Feathertop Gaps Loop – 40km return, finish line views! [View on Strava]
  • Stage 2: Time Trial Ride – Easy 20km to Buckland Valley. [View on Strava]
  • Stage 3: Queen’s Stage – Mt Buffalo magic. [View on Strava]
  • Explorers Ride – 75km of pure Alpine beauty. [View on Strava]

Why the Explorers Ride?

Arriving early? Use this as a shakedown ride after your travel. Staying after the race? Make it your recovery ride. Either way, take the time to explore the Great Alpine Rail Trail, visit local towns, and support the businesses that support YOU - the racer and the fan. Extend your stay and experience the Victorian High Country’s best food, wine, and hospitality. Visit our sibling Gapsted Estate - book in for lunch or drop in for a tasting to discover the best of the Alpine Valleys.

Pro Tip: Bring your cowbells, your camera, and your sense of adventure.

After the ride, reward yourself with a glass of Victorian Alps Wine Co. Prosecco or Chardonnay. Sign up for our newsletter for exclusive offers and stories from the High Country. Or better yet - shop our collection now and bring the taste of adventure home.

See you at the Tour of Bright.

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